{"id":35563,"date":"2021-08-04T11:58:00","date_gmt":"2021-08-04T09:58:00","guid":{"rendered":"https:\/\/estrellagalicia.com\/pt\/?p=35563"},"modified":"2022-04-22T12:09:41","modified_gmt":"2022-04-22T10:09:41","slug":"temos-nova-imagem-e-uma-embalagem-mais-sustentavel","status":"publish","type":"post","link":"https:\/\/estrellagalicia.com\/pt\/temos-nova-imagem-e-uma-embalagem-mais-sustentavel\/","title":{"rendered":"Temos nova imagem e uma embalagem mais sustent\u00e1vel"},"content":{"rendered":"\n<div class=\"wp-block-hacce-wrapper\"><div class=\"container\">\n<ul><li>Renov\u00e1mos a imagem e introduzimos importantes novidades na embalagem para reduzir substancialmente a nossa pegada de carbono e sermos mais sustent\u00e1veis.<\/li><\/ul>\n\n\n\n<ul><li>Reafirmamos, assim, o nosso compromisso di\u00e1rio com o impacto positivo e com um mundo melhor.<\/li><\/ul>\n\n\n\n<p>Lan\u00e7amos no mercado uma nova imagem e uma embalagem mais sustent\u00e1vel. No novo desenho, j\u00e1 presente em todos os formatos da fam\u00edlia Estrella Galicia, recuperamos o desenho original da estrela da sua primeira etiqueta.<\/p>\n\n\n\n<p>Uma nova imagem atrav\u00e9s da qual procuramos diferenciar-nos e surpreender os nossos consumidores, assim como vincar o nosso car\u00e1ter artes\u00e3o da nossa resist\u00eancia contra a padroniza\u00e7\u00e3o da cerveja. Mas, acima de tudo, com este desenho procuramos ser mais amigos do meio ambiente. Por isso, introduzimos grandes novidades na embalagem para reduzir substancialmente a nossa pegada de carbono e sermos mais sustent\u00e1veis.<\/p>\n\n\n\n<p>Entre as diferentes medidas adotadas destacam-se a redu\u00e7\u00e3o de 12 % no vidro das garrafas, evitando a gera\u00e7\u00e3o de quase 10 000 toneladas de res\u00edduos na sua produ\u00e7\u00e3o, e a substitui\u00e7\u00e3o do papel de todas as etiquetas por papel branco certificado com o selo FSC. A juntar a isto, note-se que todas as latas s\u00e3o de alum\u00ednio, um metal infinitamente recicl\u00e1vel, que possui tamb\u00e9m o selo Meta Recycles Forever.<\/p>\n\n\n\n<p>Frisamos que nunca utiliz\u00e1mos an\u00e9is de pl\u00e1stico para agrupar latas e, al\u00e9m do mais, agora usamos 50 % de pl\u00e1stico reciclado no plastificado dos <em>packs<\/em> e no tabuleiro de 24 latas. Tamb\u00e9m destinamos 100 % dos res\u00edduos de cart\u00e3o gerados para produzir caixas e tabuleiros pr\u00f3prios. Com tudo isto, reduzimos a pegada de carbono em 9000 toneladas de CO<sup>2<\/sup>.<\/p>\n\n\n\n<p>Atrav\u00e9s de uma estrat\u00e9gia coordenada que envolve todas as pessoas e departamentos da companhia, na Hijos de Rivera h\u00e1 v\u00e1rios anos que estamos focados no cuidado do planeta e das pessoas, no trabalho conjunto com os nossos aliados e na prote\u00e7\u00e3o da nossa origem.<\/p>\n\n\n\n<p>Em mar\u00e7o de 2021, e ap\u00f3s investir grandes esfor\u00e7os e recursos, a empresa alcan\u00e7ou a fa\u00e7anha de conseguir a neutralidade em carbono na sua f\u00e1brica de cerveja e noutras instala\u00e7\u00f5es pr\u00f3prias. A somar a isto, em abril deste ano o grupo Corporci\u00f3n Hijos de Rivera associou-se ao Pacto Mundial das Na\u00e7\u00f5es Unidas, a maior iniciativa de sustentabilidade corporativa do mundo que, desde 2000, tem impulsionado o compromisso do setor privado com dez princ\u00edpios universalmente aceites nas \u00e1reas dos direitos humanos, normas laborais e meio ambiente.<\/p>\n\n\n\n<p><strong>Somos de natureza inconformista, e lutamos para elaborar a melhor cerveja poss\u00edvel, n\u00e3o s\u00f3 por dentro, mas tamb\u00e9m por fora.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/estrellagalicia.com\/pt\/wp-content\/uploads\/2022\/04\/225760189_191514402951205_1296039188266864791_n-819x1024.jpeg\" alt=\"\" data-id=\"35578\" 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